the strategic product coach
Skerpa is a strategic product coach that helps cross-functional teams move confidently from idea to growth in fast-changing markets. Build on proof, not guesses you have to defend.
Discover: find the pains and patterns hiding in your research
Build: see what's evidence-backed, and what's still a guess
Go to market: position and pitch with the proof already attached
Skerpa pilots open now for early AI product builders
The challenge
Code generation, AI assistants, and agents have collapsed the build phase. The bottleneck didn't disappear. It moved upstream, to knowing what's actually worth building.
“What should we build, for whom, and why now?”
What you get
Skerpa guides you across the full arc of a new product, from understanding the market to going to market, and does the reasoning alongside you at every step.
Supporting your product journey
And at every step
Coaching brain
A conversational agent that clarifies your context, spots the gaps in your thinking, and proposes the next move.
Structured evidence
Bring in web pages and documents. Skerpa turns them into linked evidence: personas, pains, needs, and jobs, each traced back to its source.
Gap analysis
Skerpa shows where the evidence is weak, what is still an assumption, and what needs validating before you commit.
How it works
Skerpa reads the conversation, links the evidence, then reasons over it, spotting the gap and coaching you toward the next step.
And it compounds every cycle
01 · capture
Interviews, notes, decks, and market signals, skerpa ingests them as they are.
02 · structure
Skerpa detects the personas, pains, needs, and features, and links them together.
03 · sharpen
Every claim carries a confidence state, so you know what's validated and what's still a guess.
04 · compound
New evidence updates the picture, so your direction strengthens as you learn.
Who it's for
Whether you are starting from a blank idea or a pile of signals, skerpa gets you to a product decision you can defend. We are starting with founders and building toward product teams.
Start from a raw idea or a stack of interviews. Skerpa runs the discovery, gathers the evidence, and coaches you toward a clear view of what to build and who it's for.
Every decision stays linked to its evidence, so your direction holds up when you pitch investors, and gets sharper as you learn.
Best for: early-stage founders, solo builders, and founding teams shaping a new product.
Skerpa brings evidence, assumptions, specs, go-to-market context, and feedback into one shared source of product truth, so product, engineering, and marketing work from the same picture.
Best for: product-led SaaS, innovation teams, scale-ups.
Why skerpa
AI helps you build faster. Skerpa helps you decide sharper. The real advantage isn't speed, it's knowing what's worth building, with the evidence to back it up.
Skerpa is the strategic product coach that augments your tool stack, connecting discovery, evidence, specs, feedback, and go-to-market context so you move faster without losing the thinking behind your product decisions.
Skerpa surfaces what to validate, where assumptions are weak, and which decisions need more evidence, without waiting for the next big review.
Step by step through discovery, validation, specs, launch, and feedback, skerpa shows what to do next, and why.
Every claim links back to an interview, signal, note, or document, so you know what's solid and what still needs proof.
Product, engineering, and go-to-market work from the same picture, with less scattered docs and lost reasoning.
Every discovery session, validation round, and feedback loop makes your direction stronger, so decisions improve over time.
The team
Skerpa is created by a team with experience across product strategy, B2B SaaS, digital innovation, technology, and go-to-market execution.
We are currently working with early product builders and founders to shape the future of product coaching.
Chief Executive Officer
Business, go-to-market and product strategy.
Co-founder, Sweetspot · CTO, MD at Salto Vintia · Global head of software & services, product at Elster.
Chief Technology Officer
Technology, product and agentic engineering.
CTO, Siteflow · CTO & founder, Smartbuilder · VP Engineering, head of WebCloud at OVHcloud.
Chief Research & Innovation Officer
Ontology, research, innovation, grants.
Co-founder, Sweetspot · Head of Product at e-BO · CEO Venture, VP Product, Director Tech Centre Barco.
Chief Commercial Officer
B2B sales and channel management.
Co-founder, Sweetspot · Business consultant · CSO Materialize · Head of solutions, Product at Elster.
skerpa pilot
Join the skerpa pilot with a real product, feature, positioning, or market question. We'll help you gather the evidence, surface the gaps, and pin down the strongest next step.
Building inside a product team? Request a product team pilot →
Frequently asked
Skerpa is a strategic product coach that helps cross-functional teams move confidently from idea to growth in fast-changing markets. Build on proof, not guesses you have to defend.
Builders of new products, whether you are starting from a raw idea or a stack of signals. We are starting with skerpa pilots and growing toward product teams as our long-term ideal customer.
Skerpa is evidence-first. It does not just generate ideas. It shows which assumptions are validated, which features rest on weak evidence, and what to do next, with every claim linked back to its source.
Skerpa is in development. We are running pilots with a small number of partners through the summer of 2026, and opening commercial access from September 2026. Contact hello@skerpa.ai for pilot collaboration or early access.